The YouTube Formula - How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue (9781119716020)

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The Wall Street Journal bestseller!

Comes with free online companion course

Learn the secrets to getting dramatic results on YouTube

Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.

Full of actionable advice and concrete strategies, this book teaches readers how to:

Launch a channel
Create life-changing content
Drive rapid view and subscriber growth
Build a brand and increase engagement
Improve searchability
Monetize content and audience

Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

Product details

• Format Hardback | 352 pages
• Dimensions 161 x 231 x 25mm | 668g
• Publication date 22 Apr 2021
• Publisher John Wiley & Sons Inc
• Publication City/Country New York, United States
• Language English
• ISBN10 1119716020
• ISBN13 9781119716020
• Bestsellers rank 51,821

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